Telco Innovation and Reinvention

The Innovation Blueprint article from author Rich Karpinski argues telecom service providers must reinvent how they do business.

While 77% of communications executives surveyed in a recent study rated innovation highest in importance, only 32% said they were ready to turn innovations into meaningful products and services.

A wide gap still exists for telecom operators between conception and execution (Karpinski, 2009).

Three important areas where telcos should focus are:

1.    Business Model Innovation – new delivery, revenue and production models
2.    Service Innovation – discovering non-product sources of growth
3.    Organizational Innovation – finding organization structures that unleash innovation

Reference: http://viewer.zmags.com/publication/243b2ae3#/243b2ae3/14